Assuming you don’t suck, of course.
How to build internal community and attract people to you company in 1 step:
????Hold a recurring meeting to brainstorm and discuss the ‘now’ issues in your industry. Optional but open to all.
I’ve mentioned before that we doubled in size last year. And 40% of people who joined first heard of us through our social presence.
The whole damn team. Everyone at Hirewell combined.
If you’re a leader slash social talking head at your company, people will take what you say with a grain of salt.
You might be 100% legit. You might be 100% bullsh*t.
People might like you and dig your schtick. But in the back of their minds, there’s always some doubt. We all inherently know that things said on social have a motive.
But people do trust your team. More than Glassdoor. More than your crappy corporate-speak employer brand. Certainly more than some paid for Best Of list.
Making 2 big assumptions (they dig the vibe and are actually allowed to speak freely), one big question remains: what the hell do people talk about?
The ideas are always the hardest part. So we have a biweekly meeting where we just brainstorm.
What questions do our clients have? Job seekers? What are the biggest struggles? What changes are we seeing?
And by doing this, 3 things happen:
- Everyone gets a voice is what the entire org talks about.
- A community is built. People on different teams have another avenue to build relationships across the org.
- I get more topics to sh*tpost about. (As does everyone else.)
We don’t sell this stuff. I don’t care if your org does it or not.
But it works.