February 18, 2025
Story time!
https://vimeo.com/1057933590?share=copy
A few years ago, I went on a sales call that I should have walked out on. Here’s the scene:
I’m sitting in the reception area of a company’s office, located in a suburban Chicago office park. The contact I’m meeting, a director-level head of marketing, is running ten minutes late.
Ten minutes becomes twenty. Twenty becomes thirty.
The woman at the front desk assures me that his meeting is running long but should be ...