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If you ain’t self-promoting, you ain’t trying.
Sometimes CEOs just say dumb sh*t to grab headlines. (No, I don’t mean Coldplay kiss-cam style headlines.)
I touched on this in my Fox32 Chicago interview last week. And a day later, Perplexity’s CEO drove home (in a bad way.)
If you missed it, from Gizmoto: “AI Will Replace Recruiters and Assistants in Six Months, Says CEO Behind ChatGPT Rival.”
My take: lol.
First, understand the financial media concept of “talking your book.” It’s a time-honored tradition in the finance industry for anyone with a platform (Twitter, CNBC, etc.) to pump a stock…because they own some of it.
If you’re holding AI stocks, you promote the AI industry because more people buying AI stocks puts cash in your pocket.
This extends to company executives trying to promote their brand. Get headlines by making bold claims, even if those claims aren’t based in reality.
Some marketers call this “smart PR.” I call it “bullsh*t.”
In the past year, CEOs from places like Robinhood, Salesforce, Amazon, and Bank of America, all made statements about how they’re using AI to streamline workflows, improve operations, and even replace employees.
Keep in mind: “AI-washing” is a thing. If you remember, Amazon’s “Just Walk Out” store was purported to use AI to track purchases, but really they were using cameras and offshore labor. Because it was cheaper. But that’s another rant entirely…
Moral of the story, CEOs will say anything that makes them sound smart, tech-savvy, and boosts their stock price. (Because that’s how they get bonuses. Yet another rant for another day.)
As for Perplexity saying recruiters will no longer be needed? We are seeing the opposite problem.
Yes, AI will 100% make recruiters more efficient. The amount of repetitive daily tasks anyone in the industry does is pretty mind-numbing.
But, like any robot, the Perplexity CEO doesn’t understand how human nature applies to recruiting:
👉Recruiting is a human relationship business.
Any great recruiter (internal or agency) understands the need for human rapport, trust building and handling sensitive conversations. Candidates don’t just reply to every email or open up to just anyone.
👉Judgement calls require context, not just data.
Nuance, you guys. Reconsidering great candidates who don’t check every box. Fixing mismatched expectations between hiring managers and candidates. Understanding that hiring & job searching are both highly emotional.
Bots ain’t doing that.
👉Selling the value of the company in terms that a candidate will respond to.
AI. Can’t. Sell.
(And if you don’t understand that recruiting is a sales job, you shouldn’t even be chiming in on this topic.)
But, Perplexity got me talking about it. I guess that’s a win for them?
Partner at Hirewell. #3 Ranked Sarcastic Commenter on LinkedIn.
If you’re hiring in 2026, you’re dealing with two realities at the same time.
First, traditional signals like degrees and pedigree are losing their value.
Second, Gen Z is reshaping expectations around speed, transparency, and trust.
Together, those forces are pushing talent acquisition into its next evolution.
As we outlined in Agentic HR Is Here: What Talent Acquisition Really Looks Like in 2026, recruiting is becoming more autonomous at the execution level. But autonomy alone doesn’t solve the core hiring problem.
You still need a better way to evaluate people.
That’s where skills-first hiring comes in.
For decades, degrees were used as a shortcut.
Not because they reliably predicted success, but because they reduced perceived risk and simplified decision-making.
That logic no longer holds.
Roles are changing too fast. Job titles mean less than they used to. And in a market where AI can generate a polished resume in seconds, pedigree is an even weaker signal.
Companies need capability, not credentials.
The bigger shift isn’t just skills-based hiring. It’s skills intelligence.
Instead of organizing work around static job descriptions, companies are starting to think in terms of capabilities. Work is assigned based on skill, not hierarchy or tenure.
This is the same evolution happening across workforce planning more broadly. Not headcount planning, but capability planning.
And it’s the only model that holds up in a fast-moving market.
Skills-first hiring is gaining traction because it solves multiple problems at once.
It improves quality of hire.
It increases internal mobility.
It reduces bias tied to pedigree.
And it aligns better with how work actually gets done.
But it’s also accelerating for a more practical reason.
The resume is no longer reliable.
As we covered in The AI-on-AI Hiring Arms Race, recruiting teams are now dealing with a flood of highly optimized, AI-generated applications. Many look great on paper and collapse under real scrutiny.
When that happens, skills-based evaluation stops being a “nice to have.” It becomes the only way to restore signal.
Now layer in Gen Z.
By 2026, Gen Z is one of the fastest-growing segments of the workforce. They are also the least tolerant of slow, opaque hiring processes.
One of the most important data points in the market right now is this:
A majority of Gen Z candidates will drop out if a hiring process exceeds 22 days.
Speed, to them, isn’t about impatience. It’s about competence.
If a company can’t run a clear, efficient hiring process, candidates assume it can’t run the business well either.
It’s a trust issue.
A large percentage of job seekers report that looking for work negatively impacts their mental health. The biggest driver isn’t rejection.
It’s silence.
Waiting to hear back. No closure. No clarity on next steps.
For Gen Z, that lack of transparency is a dealbreaker. It signals misalignment, not just poor communication.
In 2026, how you hire is inseparable from how you’re perceived as an employer.
For Gen Z, the hiring experience is part of the offer.
They expect:
If the process feels like a black box, they assume the culture is the same.
This is where skills-first hiring and agentic systems intersect. Technology can speed up execution, but only leadership can ensure the experience remains human.
The companies adapting fastest in 2026 are focused on a few fundamentals:
Skills-first hiring isn’t just about fairness. It’s about accuracy.
And Gen Z isn’t asking for special treatment. They’re forcing employers to modernize a hiring process that’s been broken for a long time.
The companies that adapt will hire better, faster, and with less churn. The companies that don’t will keep blaming the market while losing candidates to competitors who simply run a better process.
Most companies agree with skills-first hiring in theory. Very few have operationalized it in a way that actually improves outcomes. If you want help redesigning your hiring process for 2026, especially around skills-based evaluation and candidate experience, we can help. Reach out and we’ll walk you through what’s working right now.