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Being without internal resources and recruiting experience, Leapfrog, a performance marketing solutions company, turned to Hirewell in 2014 for help with 8 hires in a short timeframe. The client was in need of a recruiting process overhaul, including needing buy-in on the importance of a seamless recruiting process from its stakeholders and hiring teams. Hirewell created a custom Managed Recruiting Program (MRP) and 3+ years later is still retained by the client, having made 100+ hires across every functional department of the organization.
For two decades, Leapfrog has led the industry in best practices related to the strategic use of consumer data, understanding the consumer journey and developing effective customer acquisition strategies that deliver business results. A data-driven approach and a culture of innovation allow them to deliver game-changing, scalable results for brand marketers. Founded in 1995, Leapfrog is based in Evanston, IL, has $30M in funding and currently employs more than 190 data scientists, software and systems engineers, media planners, analysts, creative, UX and brand marketers.
Located twelve miles north of downtown Chicago in Evanston, IL Leapfrog was struggling to attract talent because of its location and limited brand recognition in a very competitive market. The company had neither a dedicated recruiting team nor domain expertise in-house, and its recruiting efforts were disconnected across the company.
Hirewell built a custom MRP and placed a dedicated recruiting lead onsite to create and manage a new end-to-end process internally, guaranteeing a real-time feedback loop and issue resolution. Supported by Hirewell’s recruiting teams across all functions, the recruiting lead implemented new tools and technology for effective talent identification and vetting.
A recruiting process was developed that is smooth and transparent for both Leapfrog and the candidates. Hirewell is able to quickly and efficiently identify talent, evaluate fit and transition candidates to the onboarding team.
The initial 4-month engagement for 8 roles has turned into a 3+ year partnership. Hirewell continues to be retained to manage Leapfrog’s recruiting initiatives and has hired 100+ people across the entire organization.
The turn-key MRP ensures a true recruiting partnership between Hirewell and Leapfrog, and great recruiting and employer brand strategy for the client for years to come.





If you’re hiring in 2026, you’re dealing with two realities at the same time.
First, traditional signals like degrees and pedigree are losing their value.
Second, Gen Z is reshaping expectations around speed, transparency, and trust.
Together, those forces are pushing talent acquisition into its next evolution.
As we outlined in Agentic HR Is Here: What Talent Acquisition Really Looks Like in 2026, recruiting is becoming more autonomous at the execution level. But autonomy alone doesn’t solve the core hiring problem.
You still need a better way to evaluate people.
That’s where skills-first hiring comes in.
For decades, degrees were used as a shortcut.
Not because they reliably predicted success, but because they reduced perceived risk and simplified decision-making.
That logic no longer holds.
Roles are changing too fast. Job titles mean less than they used to. And in a market where AI can generate a polished resume in seconds, pedigree is an even weaker signal.
Companies need capability, not credentials.
The bigger shift isn’t just skills-based hiring. It’s skills intelligence.
Instead of organizing work around static job descriptions, companies are starting to think in terms of capabilities. Work is assigned based on skill, not hierarchy or tenure.
This is the same evolution happening across workforce planning more broadly. Not headcount planning, but capability planning.
And it’s the only model that holds up in a fast-moving market.
Skills-first hiring is gaining traction because it solves multiple problems at once.
It improves quality of hire.
It increases internal mobility.
It reduces bias tied to pedigree.
And it aligns better with how work actually gets done.
But it’s also accelerating for a more practical reason.
The resume is no longer reliable.
As we covered in The AI-on-AI Hiring Arms Race, recruiting teams are now dealing with a flood of highly optimized, AI-generated applications. Many look great on paper and collapse under real scrutiny.
When that happens, skills-based evaluation stops being a “nice to have.” It becomes the only way to restore signal.
Now layer in Gen Z.
By 2026, Gen Z is one of the fastest-growing segments of the workforce. They are also the least tolerant of slow, opaque hiring processes.
One of the most important data points in the market right now is this:
A majority of Gen Z candidates will drop out if a hiring process exceeds 22 days.
Speed, to them, isn’t about impatience. It’s about competence.
If a company can’t run a clear, efficient hiring process, candidates assume it can’t run the business well either.
It’s a trust issue.
A large percentage of job seekers report that looking for work negatively impacts their mental health. The biggest driver isn’t rejection.
It’s silence.
Waiting to hear back. No closure. No clarity on next steps.
For Gen Z, that lack of transparency is a dealbreaker. It signals misalignment, not just poor communication.
In 2026, how you hire is inseparable from how you’re perceived as an employer.
For Gen Z, the hiring experience is part of the offer.
They expect:
If the process feels like a black box, they assume the culture is the same.
This is where skills-first hiring and agentic systems intersect. Technology can speed up execution, but only leadership can ensure the experience remains human.
The companies adapting fastest in 2026 are focused on a few fundamentals:
Skills-first hiring isn’t just about fairness. It’s about accuracy.
And Gen Z isn’t asking for special treatment. They’re forcing employers to modernize a hiring process that’s been broken for a long time.
The companies that adapt will hire better, faster, and with less churn. The companies that don’t will keep blaming the market while losing candidates to competitors who simply run a better process.
Most companies agree with skills-first hiring in theory. Very few have operationalized it in a way that actually improves outcomes. If you want help redesigning your hiring process for 2026, especially around skills-based evaluation and candidate experience, we can help. Reach out and we’ll walk you through what’s working right now.