June 21, 2021

Hirewell + Leapfrog Online & partnership spans 3+ years with 100+ hires


Executive Summary

Being without internal resources and recruiting experience, Leapfrog, a performance marketing solutions company, turned to Hirewell in 2014 for help with 8 hires in a short timeframe. The client was in need of a recruiting process overhaul, including needing buy-in on the importance of a seamless recruiting process from its stakeholders and hiring teams.  Hirewell created a custom Managed Recruiting Program (MRP) and 3+ years later is still retained by the client, having made 100+ hires across every functional department of the organization.

About the Client

For two decades, Leapfrog has led the industry in best practices related to the strategic use of consumer data, understanding the consumer journey and developing effective customer acquisition strategies that deliver business results. A data-driven approach and a culture of innovation allow them to deliver game-changing, scalable results for brand marketers. Founded in 1995, Leapfrog is based in Evanston, IL, has $30M in funding and currently employs more than 190 data scientists, software and systems engineers, media planners, analysts, creative, UX and brand marketers.

The Challenges

Located twelve miles north of downtown Chicago in Evanston, IL Leapfrog was struggling to attract talent because of its location and limited brand recognition in a very competitive market. The company had neither a dedicated recruiting team nor domain expertise in-house, and its recruiting efforts were disconnected across the company.

The Solution

Hirewell built a custom MRP and placed a dedicated recruiting lead onsite to create and manage a new end-to-end process internally, guaranteeing a real-time feedback loop and issue resolution. Supported by Hirewell’s recruiting teams across all functions, the recruiting lead implemented new tools and technology for effective talent identification and vetting.

A recruiting process was developed that is smooth and transparent for both Leapfrog and the candidates. Hirewell is able to quickly and efficiently identify talent, evaluate fit and transition candidates to the onboarding team.


The initial 4-month engagement for 8 roles has turned into a 3+ year partnership. Hirewell continues to be retained to manage Leapfrog’s recruiting initiatives and has hired 100+ people across the entire organization.

The turn-key MRP ensures a true recruiting partnership between Hirewell and Leapfrog, and great recruiting and employer brand strategy for the client for years to come.

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