June 22, 2021

What New Skills Should Marketers Focus On Developing in 2020 to Set Themselves Apart?


In today’s world, it’s important to stay on top of trends, especially as a marketer. Digital is a fast-paced, ever-changing landscape. We asked a few of our clients what new skill they think marketers should develop in 2020. We hope these insights are helpful, take a look.

“In 2020, a marketer who wants to set herself apart should build true skills in data. Before that sounds like too broad of a buzzword, I’ll be specific: anyone who can use R, Python, SQL, ETLs, and BI tools like Tableau (or is actively improving those skills) is truly differentiated. As much as everyone wants per channel ROI and attribution, the reality of the world is multi-touch and multi-device, so people stand out if they can create data visualizations with data sources from different platforms.

For people earlier in their career, it’s surprising that candidates for digital marketing positions can still stand out by being Facebook Blueprint certified, GA certified, and Google Ads certified.”

Chris Madden  |  Co-Founder


“Marketers should learn the basic of artificial intelligence in 2020. It could be both a threat and an opportunity for their business. Knowing how wide this field is and how the different technologies actually work will help tell fact from fiction.”

Thibaud Denolle   |  Director of Innovation & Marketing


If you have any questions or insights on skill sets that can help marketers set themselves apart, feel free to reach me at dawn@hirewell.com.

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