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In today’s world, it’s important to stay on top of trends, especially as a marketer. Digital is a fast-paced, ever-changing landscape. We asked a few of our clients what new skill they think marketers should develop in 2020. We hope these insights are helpful, take a look.
“In 2020, a marketer who wants to set herself apart should build true skills in data. Before that sounds like too broad of a buzzword, I’ll be specific: anyone who can use R, Python, SQL, ETLs, and BI tools like Tableau (or is actively improving those skills) is truly differentiated. As much as everyone wants per channel ROI and attribution, the reality of the world is multi-touch and multi-device, so people stand out if they can create data visualizations with data sources from different platforms.
For people earlier in their career, it’s surprising that candidates for digital marketing positions can still stand out by being Facebook Blueprint certified, GA certified, and Google Ads certified.”
Chris Madden | Co-Founder
“Marketers should learn the basic of artificial intelligence in 2020. It could be both a threat and an opportunity for their business. Knowing how wide this field is and how the different technologies actually work will help tell fact from fiction.”
Thibaud Denolle | Director of Innovation & Marketing
If you have any questions or insights on skill sets that can help marketers set themselves apart, feel free to reach me at dawn@hirewell.com.
In this episode of Beyond the Offer, hosts Rosanna Snediker and Bill Gates welcome Katie Stapor, VP and Director of Talent at FCB Chicago. Katie shares her journey at FCB, where she started in 2011 and earned seven promotions. She reflects on her unexpected path into HR, the power of relationships, and the ever-evolving workplace. The conversation covers adapting to business demands, innovative internship recruitment, transitioning from recruiting to HR, and the value of in-person training and mentorship. Katie also offers career advice for new graduates and insights into the shifting job market.
Episode 11