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A great elevator pitch gives an overview of who you are and why someone should hire you. It is the “what you do” speech, most often used in networking settings. Since it’s the simplest and most powerful tool for any job seeker, you should be able to reel off your elevator pitch at any time – you never know who might be able to help you land your dream job! You should also have a more detailed version to use in an actual interview – the reason you should be hired.
Here are our step-by-step guide for crafting a powerful elevator pitch. And a few things to avoid.
Make it interesting! Try turning it into a quick little anecdote or story that will capture someone’s attention. Or craft it as a mission statement and talk about what you do every day in your job/business. The key is to include what makes you the best at what you do. Quick and to the point!
What is your dream job, industry or opportunity? Who, how and where do you want to serve? Be direct and specific.
Prepare like you would for any other speech or job interview – practice, practice, practice! First out-loud, then in front of a mirror and finally, in front of a friend.
Tailor it as needed – make sure it applies to who you are talking to. If it is an interview – what you are looking to do better line up with the position you are interviewing for.
No Industry jargon and highly technical terms. Make your elevator pitch easy to understand. Finally, don’t speak too fast! Cramming five minutes of information into thirty seconds is opposite of an effective pitch. Make it clear and concise.
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In this episode of The Balancing Act, host Sarah Sheridan interviews Kate Dohaney, the global CEO of Orb Group and mom to two. Kate shares her unique path from performing artist to executive leader, detailing her transition through the music industry, advertising, and major roles at The Wall Street Journal and NewsCorp. She emphasizes the importance of resilience, being data-driven, and the power of surrounding oneself with the right people. Kate also discusses the challenges and rewards of balancing a high-powered career with motherhood, offering motivating insights for aspiring female leaders. Tune in for an inspiring conversation about career evolution, leadership, and family.
Episode 4