June 21, 2021

How to Write a Great Elevator Pitch


A great elevator pitch gives an overview of who you are and why someone should hire you.  It is the “what you do” speech, most often used in networking settings.  Since it’s the simplest and most powerful tool for any job seeker, you should be able to reel off your elevator pitch at any time – you never know who might be able to help you land your dream job!  You should also have a more detailed version to use in an actual interview – the reason you should be hired.

Here are our step-by-step guide for crafting a powerful elevator pitch.  And a few things to avoid.

1. Who are you and what do you do?

Make it interesting! Try turning it into a quick little anecdote or story that will capture someone’s attention.  Or craft it as a mission statement and talk about what you do every day in your job/business. The key is to include what makes you the best at what you do.  Quick and to the point!

2. What are you looking to do?

What is your dream job, industry or opportunity? Who, how and where do you want to serve? Be direct and specific.

3. Practice, practice, practice

Prepare like you would for any other speech or job interview – practice, practice, practice!  First out-loud, then in front of a mirror and finally, in front of a friend.

4. Know your audience!

Tailor it as needed – make sure it applies to who you are talking to.  If it is an interview – what you are looking to do better line up with the position you are interviewing for.

5. Remember to avoid

No Industry jargon and highly technical terms.  Make your elevator pitch easy to understand.  Finally, don’t speak too fast!  Cramming five minutes of information into thirty seconds is opposite of an effective pitch. Make it clear and concise.

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