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In 2021, the hardest part of recruiting: every candidate seemed to have multiple great offers.
The salary inflation era. What a time.
That was a middle-of-the-funnel problem. Everyone was open to looking. But they had a lot of great things to choose from.
👉Companies had to ‘sell’ against each other to get people to join.
And they did. Not all, but a lot. I don’t recall another time in my career where so many hiring managers and execs understood the challenges and put their best foot forward. Active involvement in the attraction and interview process.
In 2023? The hardest part of recruiting: getting candidates motivated enough to leave their jobs.
The layoff era. (With any luck the ‘post-layoff’ era.) Where those who remain standing are like “nah, I’m good.”
It’s a top-of-the-funnel problem. Companies can only cut so deep. The more people let go, the more essential those who remain are. Workers know it. And they’re content to wait it out.
👉Companies need to ‘sell’ against a candidate’s current employer just to get them in process.
It seems like a classic “recruiting is always hard” dichotomy. Except there’s a huge difference.
In 2021, the product (the candidate) was in front of the buyer (the hiring manager).
In 2023, they’re not.
It’s way easier for someone (the recruiter) to sell their product (the candidate) when it’s in front of the buy (the hiring manager.)
👉And that’s the fundamental disconnect right now. Execs and hiring managers see all the bad news in the market and think it should be easy. But getting people to leave their companies is actually harder.
If you’re hiring right now: congratulations! (No sarcasm.) You’re killing it. Running a profitable business. There are some skill sets (e.g. internal recruiters – sorry guys) that are in fact ‘easy’ right now.
But for most in demand skill sets? If you’re wondering where all the candidates are, pretend it’s 2021 and you’ll find them.
(Also give the people who were laid off and open to work another look.)
Partner at Hirewell. #3 Ranked Sarcastic Commenter on LinkedIn.
Plenty has been written about AI over the past two years. For much of that time, AI has been more hype than reality. I THINK 2026 is when that starts to change.
Here’s the first in a three part series of where we see AI going in the recruiting world.
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For the last few years, most companies treated AI like a recruiting assistant. It helped draft job descriptions, summarize resumes, and speed up outreach. Useful, sure. But it didn’t fundamentally change how hiring worked. And oftentimes, things needed to be double checked before hitting send.
I think that’s going to change.
In 2026, we’re seeing the rise of agentic HR. These are systems that don’t just support recruiters. They can execute work autonomously inside defined guardrails.
That shift is forcing talent leaders to rethink what recruiting teams are actually responsible for and what still requires a human.
Traditional recruiting AI waited for humans to click “next.”
Agentic systems don’t.
They can interpret real-time funnel data, align to hiring goals, and take multi-step action. That includes adjusting sourcing spend, coordinating interview schedules, and triggering workflow changes without manual oversight.
This isn’t automation layered onto old processes. It’s the early version of a self-driving recruiting function.
Time-to-fill and cost-per-hire still matter. They just don’t fully capture what’s changing.
A concept showing up more in 2026 is Return on Autonomy. It measures the value created when humans and autonomous systems are paired intentionally.
In plain terms, the question is simple.
Are we using technology to eliminate busywork, or are we just doing the same work faster?
Because speed doesn’t help if it leads to worse decisions, a weaker candidate experience, or more noise in the funnel.
As agentic systems absorb transactional work like screening, scheduling, and coordination, the role of recruiting leadership shifts.
The best TA leaders are spending less time managing process and more time doing what actually drives hiring outcomes. That includes aligning hiring to business priorities, building trust with candidates, and improving decision quality.
The real opportunity of 2026 isn’t more AI. It’s that recruiters finally get to focus on the work that requires being human.
Here’s the trap.
Companies adopt advanced recruiting technology but keep the same habits. Long approval chains. Inconsistent communication. Unclear evaluation criteria.
When that happens, speed increases, but trust collapses.
Candidates don’t experience innovation. They experience silence, confusion, and a process that feels even more impersonal than before.
In 2026, the human experience of hiring is becoming a differentiator again because so many companies are getting it wrong.
You don’t need a total rebuild tomorrow. But you do need clarity.
The companies winning in 2026 are asking the right questions.
What parts of our hiring process truly require human judgment?
Where are we slowing things down out of habit?
Are recruiters trained for strategic work, or just process management?
Do our systems increase transparency, or just efficiency?
These aren’t technology questions. They’re leadership questions.
Agentic HR is changing how recruiting works. It’s also creating a new challenge.
As employers deploy autonomous systems, candidates are doing the same. The result is an emerging AI-on-AI hiring arms race that’s flooding pipelines with highly optimized but low-trust applications.
Next in this series: The AI-on-AI Hiring Arms Race and How to Protect Hiring Quality Without Breaking Trust
A lot of companies are going to try to AI their way into faster hiring this year and still end up with worse results. If you want to build a recruiting model that actually works in 2026, one that balances speed, quality, and credibility, we can help. Reach out if you want a second set of eyes on your hiring approach.