Turn back the clock a generation or two. How did you know a company was terrible to work for?

Word of mouth. It was slow and hard to get the word out. Toxic environments could stay below the radar. Little motivation to change.

Fast forward a bit. Social media and Glassdoor got people talking. Employee engagement, pay transparency, and work-life balance became mainstream issues. Companies took notice. They finally had to.

And now? The young generation is dunking on bad bosses to millions of people on TikTok. And it’s driving the work culture narrative. (Unless you somehow missed the whole ‘quiet quitting’ thing.)

Have we reached a critical mass? Will awful companies be forced to change or risk being unable to hire? Jeff Smith and James Hornick discuss in episode 51 of The 10 Minute Talent Rant, “Will Gen Z Kill Bad Companies?”