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Blog | Talent Insights Blog
November 4, 2025

Building TA from Scratch: Lisa Watson on Recruiting in Manufacturing, Data-Driven Hiring, and Why AI Won’t Replace You

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Beyond the Offer Podcast | Hirewell Talent Insights Recap

What happens when you’re the first-ever recruiting leader hired into a post-merger manufacturing company? You build the whole damn thing from the ground up.

In Episode 4 of Beyond the Offer, Bill and Rosanna sit down with Lisa Watson, Director of Talent Acquisition at ASC Engineered Solutions, to talk about what it really takes to create a high-impact TA function from scratch, inside a company that had never had one.

Lisa shares how she navigated culture clashes, created process from chaos, and moved ASC from agency-reliant to a full in-house recruiting engine. She also breaks down the unique challenges of rural hiring, how her team uses AI like ChatGPT without losing the human touch, and the one trait every successful recruiter needs in today’s market.

What we cover:

  • How to build recruiting infrastructure during a post-merger integration
  • Adapting hiring strategies for rural and high-demand markets
  • The evolution of flexibility in manufacturing and corporate roles
  • Using AI for messaging, job description writing, and decoding requirements
  • What data-driven recruiting actually looks like in practice
  • Why resiliency and passion still matter more than anything in TA

Plus: Lisa’s take on whether AI will replace recruiters, what benefits actually make a difference, and why being industry-agnostic matters more than people think.

Listen to the full episode and get a front-row seat to the realities of modern recruiting in a complex business.

→ Listen to Episode 6

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