Beyond the Offer Podcast | Hirewell Talent Insights Recap
Sonya Heer didn’t just fall into recruiting, she shaped it from every angle.
In Episode 5 of Beyond the Offer, we talk with Sonya, Manager of Talent Acquisition Operations at Delta Dental, about building a career that spans agency hustle, corporate recruiting, and now TA operations. Her perspective? Recruiters can’t hide behind process anymore. If you can’t have honest conversations with hiring managers, you’re holding the whole function back.
Sonya shares the tough lessons from working across insurance, HR services, and financial services, and breaks down what recruiting teams actually need to function well, especially in a remote-first world.
What we cover:
- Why TA ops needs people with real recruiting experience
- The most common mistake full-cycle recruiters make
- What tech and data do well and where human judgment still wins
- Her playbook for managing remote teams while keeping culture alive
- The benefits that actually move the needle in recruiting today
Plus: Sonya’s take on what makes recruiting uniquely hard, what leaders misunderstand about candidate experience, and why rejection (and ghosting) still cut deep.
If you’ve ever been stuck between hiring manager expectations and market reality, this one’s for you.
More blogs from Bill Gates and Rosanna Snediker
Our Latest Featured Episode
Candidate Experience sucks right now. That’s it. That’s the show.
If you think back to 2021, when the job market was on fire, it was top of mind for everyone. Not just LinkedIn think pieces, but companies poured lots of time and effort into white-glove interview processes.
Now that the market cooled off, so did the effort. But there’s a disconnect: attracting talent isn’t any easier right now. In fact, it’s harder when you inadvertently cut corners.
Jeff Smith and James Hornick explain why ignoring candidate experience is costing companies big in The 10 Minute Talent Rant, Episode 111, “Candidate Experience Has Never Been Worse”
Episode 111
















