As we take a look at the hottest roles in Marketing and Sales, one theme clearly emerges: the fluidity and variety of roles in both sectors. I talk with members of the Hirewell team, Dawn Maragos, practice lead in the Digital Experience and Marketing, and Ali Rentschler, practice lead in Sales Recruiting, who speak to this theme and to the salary trends for the Marketing and Sales sectors.
Similar to our second episode, it’s important to recognize that job seekers have the upper hand right now. Unemployment is low, businesses are scrambling for top talent, and Marketing and Sales candidates can command the salaries they want. Our challenge is to make sense of the trends. We know that more data means more accuracy, and we’ve developed a tool to aggregate public-facing salary information with our own data.
I talk about the importance of our data with Dawn and Ali, as well as the trends we’re seeing across both sectors. With Marketing, we’re noticing roles that didn’t even exist five years ago, but defining marketing was less tangible then too. It’s measurable now. That said, there are still issues around defining roles. Being a manager is not necessarily about managing people, but managing a function, and so for example, someone managing Demand Generation may be a team of one focused on getting people into the sales funnel.
Speaking of sales, we discuss both the variety of titles across this sector and the fluctuations in compensation. For example, there are Business and Sales Development Representatives, Account Executives and Client Success Managers. And then to make things more complicated, structuring compensation for sales teams typically involves performance-based variable compensation, which can account for 25 to 75 percent of a sales professional’s on-target earnings (OTE).
We cover all of this and more in this great conversation, and I’m excited to share it with you.