“Stay in your lane!”- the Internet rallying cry when people venture a little off the path.
But how much value is there in just saying the same things over and over? And isn’t it a little bit boring?
Lots of companies and content creators have managed to branch out, yet others struggle and fall on their face. Why is that? And how should you determine exactly how broad you want to go?
James Hornick and Nate Guggia discuss how to determine your approach.